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Structure – Digital Strategy Point 05

What is website structure? It’s taking all the information we have learned and all the content we have created and then designing a structure (or ‘layout’) for your website. It’s a bit like architectural planning. Why is it important? There are many components to consider when creating a great website. We must consider all the […]

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Content Creation – Digital Strategy Point 04

What is content? Content is essentially the ‘text’ that people read on your website. Simple right? Not exactly! Good ‘content’ is so much more than that. It’s your voice, the voice of your business, it’s demonstrating your expertise, it’s your salesperson and it’s your ethos. Why is content important? The right content is extremely important […]

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Sales and Conversion – Digital Strategy Point 03

What are sales and conversion techniques? Sales and conversion techniques can come in many different forms but are mainly focused on content, design and imagery that sell your business and services, and inspire users to take action on your site. Why are sales and conversion techniques important? You only have a small window of time […]

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Research and Analysis – Digital Strategy Point 02

What is research and analysis? Our research and analysis is based around Search Engine Optimisation (SEO). This is the art of ensuring your website is optimised to be found online. In this step, we investigate how your business, services, products and website sit in the online search universe. Why is research and analysis important? This […]

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Business Assessment and Workshop – Digital Strategy Point 01

What is the digital strategy workshop? This is a four-hour, in-depth onsite meeting with key members of your team looking at many aspects of your business, including how it is currently performing online, current activities, future goals, products, services and importantly, your target market. Why is it important? It provides the foundation for everything we […]

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10 Point Digital Strategy

Does your online strategy generate awareness, leads and sales for your business?iformat’s unique 10 Point Digital Strategy has been developed and formulated to ensure you maximise your online potential. Business Assessment We gain an understanding of your business’s online performance and future goals. Research and Analysis Marketplace research gives us vital information on what you […]

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Digital Strategy

Why is a digital strategy important? The key words in the above sentence are ‘strategies’ and ‘plan’. Too many businesses jump into developing their website without a strategy and plan in place. Did you start your business without a plan? Do you target sales and business growth ideas without strategy? You must shift your mindset […]

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