What is a social media strategy?
A social media strategy guides your online interaction and is the frame-work for what you want to say, who you want to talk to, and how you want to present the information.
Why is it important?
Social media is a must these days. Not only does it promote engagement and brand awareness, it can also boost website visits and improve SEO.
A clear structure combined with great content creation means we can take care of your entire social media approach. From social advertising to platform selection, the strategy is written specifically for you!
What is a social media strategy?
A clear social media strategy dictates the action your business takes on various social media platforms to encourage engagement, brand awareness, and website visits. Social platforms allow people to interact with each other and share information easily and efficiently.
The strategy should be complied professionally; it’s not something you can just guess, otherwise you’ll end up wasting your valuable time!
Establish yourself as an expert in your area and interact with your customers online!
A structured and tailored social media strategy simplifies your social media approach by providing clear guidelines and tips on the various kinds of content to share with followers and fans.
On the surface, social media seems pretty straightforward, but you’ll end up wasting time haphazardly guessing the kinds of things to post.
Social media carries more weight now that it ever has before. There are various statistics that account for social media usage and effectiveness for individuals around the world…
- Today, 93 per cent of marketers are using social media
- 70 per cent of business-to-consumer marketers have acquired a customer through Facebook
- 43 per cent of US marketers have found a customer through LinkedIn
- 60 per cent of LinkedIn users have clicked on an ad on the site
…and in Australia:
- A recent Nielsen study found Australia’s social media audience is estimated at 9.9 million
- The same study found 40 per cent of online Australians are now interacting with businesses via social networking sites
- Facebook users are spending an average of 7 hours on the social networking site per week
Social media & blogs generate real customers
Popular types of social platforms include:
Facebook, Twitter and LinkedIn are the three most popular social networks allowing people to create personal profiles and then connect with friends and colleagues to share information and news.
Blogs are online journals where you can update information. Popular blogs include Tumblr and WordPress.
Similar to regular blogging, but in a smaller form. Short bits of information, questions or statistics are shared in just a few words. Twitter is the best example of this. Microblogging is popular on mobile devices.
Social media allows sharing of particular content like websites, videos and photos. YouTube is the most popular video-sharing community and SlideShare presents user-generated PowerPoint presentations and PDF documents.
An online encyclopaedia, for instance, Wikipedia which allows users to add or edit information.
Online discussion sites where you can engage in conversations about specific topics and interests.
Benefits of social media
Social media is indeed a medium to offer additional resources, support and accessibility to a business.
Through social media, people are more comfortable giving feedback or sharing their opinions about a business’ products or services.
Social media is a two-way communication medium, so don’t forget to respond to those who reach out to you!
Social media allows communities to communicate easily and effectively while sharing common interests. It opens up a whole new range of potential fans, visitors and customers.
With social media, making use of links to other sites and resources increases connectedness
Social media and digital strategy
With a professional social media strategy, iformat digital agency in Melbourne, will help you establish yourself as an expert in your area business area and help you meet potential customers online.
We can advise you on what platforms are most appropriate for your business, and what kind of content you should be sharing. The following four factors combine to result in a powerful social presence:
iformat listens to what your potential clients need and what you want to achieve
iformat encourages users to interact and give feedback about your business service or products
iformat builds your business presence in social media networks so you can establish yourself as an expert in your subject
iformat’s social media strategy focuses on exerting great effort to find where your target customers spend time interacting with and sharing content